Gemini X McLaren

As Lead Editor for this campaign working alongside Google and LADBible, we put the worlds of F1 World Champion and Pop Superstar Lewis Capaldi together for a campaign focussing on the AI powers of Gemini, in time for the British Grand Prix. The campaign was social first focussing primarily on a 9:16 aspect ratio with 3 x Hero Films, multiple short separate executions including the one below with former F1 Driver and voice of Sky F1 Martin Brundle.

The campaign was a big success with the 3 x hero films achieving over 70 million views on Instagram alone