For the return of the channel’s top rated drama this campaign focussed on the upcoming wedding of the two main characters who’s will they won’t they relationship had been the focus of the two previous years. But with the onset of war looming will it be a happy ending?

This campaign focussed heavily on social aspects to get the audience to catch up with the on-demand box sets before the new series as well as pushing the return of an established audience favourite to it’s existing audience

On-Air TVC, OOH, Print, Press Coverage, Social, Radio

Creative Director